- Category: Sample Data-Articles
- Published on 15 July 2015
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ENACTUS ETHIRAJ IN SERVICE OF THE DOWNTRODDEN COMMUNITY
Enactus, the social entrepreneurship venture of Ethiraj College has a strong membership base of 500 students. Realising the need to be the change makers it has come up with the idea of “Project Pleurotus” (mushroom cultivation) for the current year, to benefit a downtrodden community. The project proposal was duly approved and supported by the College Management with the required funds and space. Subsequently, a Business Advisory Board (BAB) was created comprising of experts to serve as mentors for the project. The BAB includes:
• Mr. V.M. Muralidharan, Chairman, Ethiraj College for Women
With due assistance from Equitas, a Micro Finance company, eight women from Thideer nagar, a slum in Chennai were identified as the target community. A shed, highly conducive for mushroom cultivation was constructed in Campus II, Annexe block of the college under the guidance of Famec Tech Pvt Ltd.. As a next step the women were scientifically trained by Mr. Ragupathy, an expert cum researcher in mushrooms to cultivate, harvest and pack the mushrooms hygienically. The project was subsequently chosen to receive grant from ‘Blue Dart’ and retail giant ‘Walmart’ under its prestigious ‘Women Empowerment Grant’.
On January 8th, the project was inaugurated by Mr. V.M.Muralidharan, Chairman, Ethiraj College for Women. Currently the community make on an average 25 bags per day to give a yield of 5/6 Kilograms per day. The yield is harvested, packed hygienically and marketed by the students under the brand name ‘En-Kaalan’. En-Kaalan is a registered FSSAI product (registration done under Food Safety and Standards Act, 2006 – Registration No. - 22415542000038) The mushrooms have also been certified by the Department of Micro Biology to be 100% free of bacteria and fungus. The proceeds from the sale of mushrooms are given back to the community to enhance their standard of living. The objective of the project, that of empowering a downtrodden community has been made possible with the support of specialised committees that effectively monitor the Shed Work, Harvesting, Marketing, Finance and Public Relations. Buoyed by the consistent demand and positive feedback from the customers, Enactus has spread its wings and has found new customers in Vivanta by Taj and retail outlets such as Palamudhir Cholai and is set to explore new avenues for marketing.
Enactus team during the Leadership training program at Syntel
Recruitment of the community in progress…
Training session for the community
Community at work…….
Inside the shed…..
The first yield…..